Business of a Business is to be Sustainable Business

Question a) As a client/consumer which companies would you boycott in your own country because they have not acted ethically and/or sustainably? Reflect on your reasons for your decision to boycott them. Alternatively are there any companies you would choose over their competitors because they have behaved ethically and sustainably? Reflect on why you would support these companies. b) What I value in a careerand Choose two or three of the values ? c) Mackey writes of business leadership needing to not only maximise profits for shareholders but also needing to strive for positive impacts on their stakeholders in applying the concept of conscious capitalism. Reflect on how you might operate ethically in your future profession through using this conscious capitalism approach. Answer a) Reputation/boycott sustainability risks Sustainability is one of the key factors that would contribute towards the successful operational activities. In this process, the process related to the operational activities are planned and implemented in the right manner. However, there are few companies that fail to follow the process that are associated with the ethical business practices. Such a factor impacts the business performance and goodwill. Both the factors are necessary for earning customers and sustaining the tough competition that is required to remain ahead of the competitors. It is quite important to adopt and implement balanced integration that will help in social or environmental factors. The steps that are adopted by the company depend upon the expectations or objectives that have been set forth by the organization (Joiner, and Stephen, 2007). In case, the company fails to follow the process or the promise that was made to the clients, stakeholders, and the staffs of the company then it will affect its credibility. Besides this, strategic planning and its implementation are necessary for implementing steps for the economic development and sustaining the tough competition that exists in the industry. However there are few companies that choose to compromise with the quality of the products and services that have been promised to be rendered to the clients. Some of the cars or vehicles that were sold by Toyota were of sub-standards and didnt meet the expectations of the clients. In this process, the company had adopted unethical or improper method for the production of the goods and services. This had in fact impacted the sales and promotional activities of the products that were manufactured by the company (Legault, 2010). It is quite important to plan and implement an effective strategy for ethical production activities. The ethical requirements for the company differ and depend upon the production activities that are followed by the organization. In this case, it is essential to plan the strategic production activities as this will help in increasing the operational activities. In this process, it is essential to draft and implement steps through which the trust with the clients and the stakeholders of the company. The quality of the services has to surpass the expectations of the clients and this is one of the reasons, many companies follow an effective strategy for improving the quality of services that is being rendered to the clients. In the sustainable plan, the expectations of the company have to be analysed and the same has to be meet in the best possible manner. Also, the preferences of the clients, staffs, and others who are associated with the company have to be taken into consideration. Th is will help in improving the quality of the production activities (Logsdon and Young, 2005). However the products of many companies have been boycotted by the clients for a simple fact that the quality didnt meet the expectations of the clients. This is one of the reasons; the company need to set right the expectations with the suppliers, buyers, and others in an accurate manner. It is equally important to cater the same as it was promised by the management of the company. In the past, companies didnt choose to share the required information with the buyers, which was considered to be ethical wrong. This is one of the reasons, the sales for the products was considerably low. Sustainability policy includes planning for the production activities and adopting the right process for carrying out the operational activities. It also includes sharing the accurate information with the clients, as this is considered to be one of the most important factors that would contribute towards the successful business operational activities. In case any of the information is missed out then it will affect the production and goodwill of the company (Mackey, 2009). b) What I value in career Career selection is one of the most important and challenging tasks. I believe that one needs to be passionate about his career and the professional that would help in the future growth. There are different professions like accounting, banking, lawyers, doctors, and researchers. Being passionate about ones own career will help the individual in selecting the best option and planning the growth in live that is considered to be quite essential. Besides being passionate about the career, it is also important to have necessary information that is required for selecting the best option. In this case, students are expected to gather the required and necessary information that will be helpful in planning for the future course. The required information about the subjects and topics or the courses can be gathered from different reliable sources that includes internet. However, it is necessary to ensure that the details are evaluated and implemented in the right manner. In other words, it is n ecessary to choose reliable details related to the course completion. This will help in implementing the pans that is considered to be essential for the development or pursing the course. Apart from this, it is necessary to select the best college or university from where the course can be completed by the individual. This is one of the most essential factors that have to be considered at the time of planning. Also, the organization that needs to be joined after the completion of the course can be shortlisted. This will help in improving the confidence that is related to the career. Again the challenges that are related to the completion of the course can be consulted, as this will help in improving the plan in the best possible manner (McDonough et al., 2002). c) Conscious Capitalism This is one of the most important concepts that can positively impact the performance of the business for the organization. In this process, the management of the company adopt effective strategies to exchange ideas, trading law, law, and other factors that are considered to be important for the performance of the business. Such factors are considered to be quite healthy for the performance of the organisation as it will help in handling the changing or challenging economic condition. Managers or the leaders of the company are entrusted with different responsibilities that include building trust with the clients and stakeholders. In this process the necessary steps are taken for creating values which is considered to be one of the most important factors for the success of the business. However, I believe that the concept is quite complex and it needs proper understanding about the topic. Unless this is not done, it is not possible for the managers to create a long term relationship w ith the stakeholders of the company. Stakeholders of the company are investors, clients, staffs, and suppliers. These groups of individuals are interested in the performance of the company and would prefer to be aware of the objectives of the organization. In this case, it is necessary to analyse the challenges that can impact the relationship with the clients or the stakeholders. It needs to be worked upon, as this will assist the company in planning the future development. Besides this, the managers have to adopt and implement effective strategies through which right and accurate information can be shared with the clients and the stakeholders of the company. This is one of the most important factors that will help in the business development and introducing the right steps to build confidence (McGuire et al., 2009). References Joiner, and Stephen J, 2007. Leadership Agility: Five Levels of Mastery for Anticipating and Initiating Change San Francisco: Jossey-Bass, 2007 Legault, M 2010 Becoming an Ethical Leader: An Exploratory Study of the Developmental Process. Doctoral dissertation (UMI No. 3397539), Fielding Graduate University,2010. Logsdon, M, and Young J, 2005. Executive Influence on Ethical Culture: Self Transcendence, Differentiation, and Integration. Positive Psychology in Business Ethics and Corporate Responsibility. Eds. Giacalone, Robert A., Carole L. Jurkiewicz and Craig Dunn. Greenwich: Information Age Publishing, 2005. Mackey, J, 2009. Creating a New Paradigm for Business. Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems. Ed. Strong, Michael. Hoboken, NJ: John Wiley Sons, 2009. 73-113. Print McDonough, William, and Michael Braungart, 2002. Cradle to Cradle: Remaking the Way We Make Things. New York: North Point Press, 2002. McGuire, John B, and Gary B Rhodes, 2009. Transforming Your Leadership Culture. San Francisco: Jossey-Bass, 2009. Moss-Kanter and Rosabeth, 2010. Leadership 2.0: Strategy and Action for Leading through Change. 12th Annual International Leadership Association Global Conference. 2010, October Porter, Michael E, and Mark R Kramer, 2011. Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review 2011